Category Archives: reasons

MEMORIES vs the MOMENT

Iconic brands have the football and are running downfield. Sometimes icons stumble; witness Kodak. The products they sell are out of fashion; however, take a second to recall the Kodak BRAND. Remember how Kodak made you feel? I do. I … Continue reading

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How to communicate a use case?

If you have a product, how is it used? Is it use it all yet? Sometimes I wonder if people don’t understand what I am doing with this app, because I don’t see too many people using it on Twitter. … Continue reading

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Construct a magnet for people in your target audience

People are attracted to content. Not all of us, to be sure. But there is a group of people out there hunting for cool content. The person who finds a cool bit of content and shares it first gets some … Continue reading

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So, you learn something. Now what?

“what do you want me to do, to do for you, to see you through?” – The Grateful Dead, “box of rain” Let’s say you are reading a book and you come across an idea that so brilliant that it … Continue reading

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Getting value out of your notes

If you’ve taken notes on a book, when you replay those notes, you will inevitably feel reactions. Have a notebook out while you listen back to your notes, to capture those reactions. Your reactions, articulated in your own special way, … Continue reading

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Command your troops to get things done faster

You can use Tinyvox to send your ideas to your group using your own voice. This is a very clear way to communicate. There is no static or misinterpretation when you speak directly, and unlike a voice mail, you can … Continue reading

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Communication and group cohesion

If the group is to function effectively, its members must be able to communicate easily and efficiently. The more cohesive a group, the higher its productivity. The cohesive group can achieve goals it accepts more efficiently. a goal of a … Continue reading

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