Category Archives: publicity

MEMORIES vs the MOMENT

Iconic brands have the football and are running downfield. Sometimes icons stumble; witness Kodak. The products they sell are out of fashion; however, take a second to recall the Kodak BRAND. Remember how Kodak made you feel? I do. I … Continue reading

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How to communicate a use case?

If you have a product, how is it used? Is it use it all yet? Sometimes I wonder if people don’t understand what I am doing with this app, because I don’t see too many people using it on Twitter. … Continue reading

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Construct a magnet for people in your target audience

People are attracted to content. Not all of us, to be sure. But there is a group of people out there hunting for cool content. The person who finds a cool bit of content and shares it first gets some … Continue reading

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Value shards and publicity

There are a million ways to sell Tinyvox Audio messenger platform, and I am in anguish that I can’t seem to get them across to the millions of people who I seek to help with it. I must not have … Continue reading

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