Category Archives: mediatypes

Construct a magnet for people in your target audience

People are attracted to content. Not all of us, to be sure. But there is a group of people out there hunting for cool content. The person who finds a cool bit of content and shares it first gets some … Continue reading

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Kumar’s hierarchy of communication

Let’s say I want to get in touch with you. I only have nine options if we are not in the same room: 1) I could make a phone call to you 2) I could text message you 3) I … Continue reading

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Truth containers

If it’s not about ideas, I don’t want to do it anymore. People are geniuses, but you wouldn’t know it from our culture. Culture is created, to the lowest common denominator. Most smart people have nothing to do with culture. … Continue reading

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